White & Elm is participating in the Environmental Working Group's EWG Verified™ program. The EWG VERIFIED™ mark makes it easier for people to choose products they can trust for their health. The EWG VERIFIED: For Your Health™ mark will help shoppers quickly and easily identify personal care products, including cosmetics, that meet EWG’s strictest standards while shopping in stores and online. Items bearing the mark must score in the “green” range in EWG’s Skin Deep® cosmetics database and meet additional criteria set by EWG scientists. 
EWG’s popular tool, Skin Deep®, will continue to be a great resource for consumers who want to educate themselves about the chemicals they are putting on their body. Further, EWG hopes its new verification mark will build on the successes of Skin Deep® by encouraging more companies to reformulate their products to achieve top scores and move the marketplace to produce healthier products. EWG plans to expand EWG VERIFIED™ to include household cleaners, food and more. 
EWG VERIFIED™ means that our products avoid EWG's ingredients of concern, is committed to full transparency and operates under good manufacturing practices.
  • Meets EWG’s strictest criteria for transparency and health;
  • Avoids ingredients that authoritative health bodies have flagged for potential health concern;
  • Has labeling that fully discloses its ingredients;
  • Uses adequate preservatives;
  • Is free of contaminants; and
  • Is a manufacturer that follows good manufacturing practices.
learn more about our EWG™ ratings