Cruelty Free For You and Me

October 12, 2017

When it comes to standardizing vegan cosmetics, there aren’t set guidelines. In general, the defining characteristics of vegan beauty are that they are free of any animal byproducts or derivatives. Animal derivatives in non-vegan products include fish scales, gelatin, collagen, emu oil, shark cartilage, and many more. Another key characteristic of vegan beauty products is that they are cruelty-free and do not test their products on animals. Unfortunately, this unwritten rule isn’t as widely abided by in the vegan beauty industry so a company can be cruelty-free but not vegan and vice versa. If animal testing is the biggest concern for you, look for companies that have the cruelty free and vegan mark such as the one on our website.

If you read our blog post about the expiration date of makeup and purged your collection, you are in luck. The White and Elm team came together to compile a list of our favorite makeup brands and better yet, they are all vegan and cruelty-free! Our team values vegan beauty companies who share our passion for being cruelty-free. While the obvious benefit of vegan products is their commitment to protecting our environment, these products are also better suited for sensitive skin. Even if you don’t have sensitive skin, vegan products are produced only with a handful of natural ingredients, all of which have shown to have lasting health benefits.

Collectively, our team agreed that Tarte Cosmetics is our favorite high-end yet vegan, hypogenic, and eco-friendly makeup brand. Every product the company produces has naturally-derived, “skin invigorating” ingredients that are constructed without parabens, phthalates, sodium lauryl sulfate, triclosan, & gluten. Their use of Amazonian clay and non-greasy maracuja oil is what sets this company apart from the rest. Like White and Elm, Tarte believes that you shouldn’t have to compromise the health and beauty of your skin for your makeup or skincare. While all of their products are truly amazing, a few of our favorites are the Amazonian Clay Waterproof Bronzer and Shape Tape Concealer.

Anastasia Beverly Hills is another brand that our team loves. The company does not test on animals during any process of creating their products. While some products include beeswax or honey, which means ABH is not completely vegan, cult favorites such as the Dip Brow Pomade don’t make them a great choice for the vegan consumer. We especially love their contour kit and eyeshadow palettes.

Kat Von D is also a great choice when you’re in the market for cruelty-free, vegan makeup. The namesake and CEO herself is vegan and has created a #VeganAlert line of products that don’t contain any animal products. Although the company isn’t completely vegan, they are fully committed to being cruelty-free. Some of our favorite products from the #VeganAlert line are the Shade and Light Contour Palette, Lock-It Foundation, and the Tattoo Liner.

From the drug store, we especially love the brand Physicians Formula. The brand is PETA-certified and has found better, more ethical ways to test the safety of their products. Instead of testing on an animal subject, they have used alternate methods such as ‘in-vitro’ testing, human clinical evaluations, and human use-trials under the supervision of a Board Certified Dermatologist. People Magazine recently rated their Butter Bronzer as one of the best drugstores picks and the White and Elm team couldn’t agree more! The product is creamy and provides a beautiful sun-kissed look all while smelling like a tropical vacation.

Finding amazing makeup brushes that are also good for the environment is a tricky thing to do. Luckily, EcoTools has made it their mission to create brushes that are not only environmentally friendly, “but chic, high-quality, and affordable too.” The brushes are made from highly sustainable materials such as bamboo and soft synthetic hair as opposed to animal hair. Another reason to love this company is that they donate one percent of their annual sales to the organization 1% for the Planet. 1% for the Planet is an alliance of business committed to leveraging their resources in order to construct a healthier planet similar to the way White and Elm is a Certified B Corp.

As a vegan and cruelty-free company, White and Elm love supporting companies who share our same interests. By choosing cruelty-free and vegan products, the ingredients in the makeup work to nourish and sustain our skin. Makeup should be used to enhance our beauty, using products that contain harsh chemicals can ultimately deteriorate the health of our skin. Next time you are shopping for makeup, keep this in mind and choose products that don’t only make you look great but feel great too.





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