"'Tis a gift to be simple,"goes the song. We at White & Elm know what a gift simplicity is. Our 10 Ingredients or Less promise began as a quest.
For years, we searched for product that fit our scrutinizing standards. We never could find organic, vegan, simply formulated products, so we made our own. In this process, we realized that your skin doesn't need 30 + ingredients to be happy. Other companies have those super-long ingredient lists because of shelf life. National distribution, retail inventory, and consumer habits have all fueled the notion that skincare products must be able to sit on your cabinet shelf for 2 years.
Nay, we say. In giving up that idea, we were able to take out all of those harsh, skin-harming preservatives. Our formulas are safe for at least 8 months in extreme conditions. We would prefer you use them much faster than that because they'll be more effective the sooner you use them up.
Embrace the simple difference with White & Elm, 10 Ingredients or Less skincare.
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