Beauty as a Practice. How Important it is to Build Rituals with Your Skincare

February 17, 2016

In a recent interview, White & Elm's founder, Sherelle Reed, said,

"I think it's really important for our customers to stop listening to other people about what they need. Magazines and media don't have the answers. We know what we need if we stop and listen to our own bodies."

She was talking about how yoga unfolded a new way of listening to her body. In coming to the mat daily, she began to see where the twinges were, how to slow her mind, how to honor where she was in that spot, in that moment. In developing that yoga practice, the ritual of coming to the mat, she grew to know her body better over time.

And she says the same is true of your daily beauty ritual. When Reed refers to a beauty ritual, she is not talking about preparing your face for public consumption. She's saying, get to know what your face needs. By returning to the rituals of cleansing and caring, you can see what works and what doesn't. You can watch the changes as your face is nourished by the products you apply. 

Try it. Try coming to the sink as a daily beauty practice. Build rituals with your handmade skincare and see where it takes you.



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