There's a pervasive message in our culture, one that serves to make women feel less than, or kind of rotten deep down. The idea that a woman must strive for beauty because of how she appears to others is a corrosive one. It's disempowering, and it's not what White & Elm is about.
As a beauty company, we absolutely want women to feel beautiful in their skin... but not because of how others will treat them. We want you feel your deepest beauty because it allows you to share your true self with others. When you are glowing and feeling fabulous, your joy shines forth, touching all the people you encounter.
That's the kind of beauty we're after. Our products aren't intended to be armor you have to don before battle, they enhance the gorgeousness of the real you. They heal and repair, they sustain and nourish, they teach you to heed your own body's messages. Getting to that place is empowering. It is confident. And it is beautiful.
Devon Ost is White & Elm's staff Esthetician and Brand Educator. Devon graduated from the Esthetics program in 2002 from Douglas J. Aveda Institute, in East Lansing, Michigan. Her passion for clean, safe and effective skin care products is what lead her to White & Elm. Her mission is to educate W&E's community on why our products are incredibly effective and safe for the entire family as well as our environment.
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