Let's play pretend. Imagine you are hunting for a new skincare line that will take good care of your precious face, that will keep your glow humming along. So you visit the usual stores and notice the labels - even the organic labels - resemble your organic chemistry final from college.
You ask yourself, "How can all these synthetic, unpronounceable chemicals possibly be good for me?" That was us. This is White & Elm's creation story and it is how we decided that every single product we make will contain 10 ingredients or less.
We do so because sensitive, reaction-prone skin will be happier with fewer ingredients. Because harsh, petroleum-based chemicals might be appropriate for your car's engine, but they should never touch your face. Because these botanical, plant-powered ingredients are superior at nourishing both your face and your whole body.
White & Elm's 10 Ingredients or Less promise really is the answer you've been hunting for.
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