At White & Elm, we are committed to organic ingredients. We are, in fact, working toward USDA organic certification. Why?
We believe that food-grade-preservative, organic products are better for your whole body. Yes, we want your face to be absolutely stunning! But we don't want your lymphatic system, your intestines, or your liver to suffer in the process. In conventional skincare, a whole slew of toxic components are perfectly legal. They include mercury, dioxins, ammonium laurel sulfate, and others. Many of these compounds are easily absorbed by your skin but have no exit route. Thus they collect in your organs, potentially causing health problems.
Your moisturizer shouldn't make you sick. So, natural, organic and non-toxic skincare is our motto... and our promise to you. Because we love every bit of you, even your guts.
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Also in LIVING | WHITE AND ELM
Creating a daily skincare ritual for yourself gives you an opportunity to experience the moment. By committing to a ritual we not only see the immediate benefit for our skin, but we also begin to see patterns that evolve. Much like in yoga when your asana feels different from day-to-day. Only when you begin to see patterns can you begin to understand your skin.
The White & Elm team are passionate about natural and non-toxic, plant-based skin care. We believe that no woman should have to compromise her health for her beauty. Naturally, WE focus on doing right by the environment around us and the environment of our bodies. We proudly participate in the Environmental Working Group's EWG Verified™ program.
While you may be cleansing, moisturizing, and applying sunscreen, daily. If you’re not exfoliating, your skin isn’t as healthy as it could be. It is very important to exfoliate your face and body all year round. But after the winter, sloughing away all that dead skin seems even more necessary.