Simple Skincare Means Carefully Thought Out Skincare


by Corey Radman December 29, 2014

In White & Elm's early days, founder Sherelle Reed, spent hours and hours researching ingredients that would do the job without creating side effects like drying or breakouts... actually, she still does that. Every single ingredient included in our handmade skincare serums, cleansing oils, moisturizers, and masks is there for a reason – to benefit your skin. And these ingredients usually do so in at least 2 or 3 different ways. For instance, the oils in our Antioxidant Daily Serum moisturize, reverse aging signs, and protect you from free radical damage. They even offer a bit of protection from the sun, since many of the oils are photo-resistant.

 

For us, handmade skincare is efficient, elegant, and effective. Our conscious formulating process ensures that the product you use on your face will work without irritating your skin or your sensibilities. That consideration extends to the containers we use (100% recyclable, usually glass). It extends to the farmers and traders we work with (vegan, fair-trade, usually certified organic). And it includes the way we think about our customers and what you need. You need skincare that enhances your natural beauty... that works with your body's natural processes, not against them. So we aim for balancing formulas made in small batches with careful oversight at every step in the process.

 

That's the White & Elm difference. Try it today.




Corey Radman
Corey Radman

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