Why Powdered Face Masks are the Future of Clean Skincare


by Emily Doyle September 23, 2015

We LOVE face masks.

They’re an extra little treat after a long day of make-up, sweat, and pollution clogging up our pores.

At White and Elm we particularly love our own line of face masks because they are so different from anything else you’ll find; how? They’re powdered!

All you have to do to use a powdered mask is add a bit of water and voila!

But why do we powder our masks? Isn’t that just more work for you?

Well if you think adding water is work, then yes, but it’s SO worth it; hear me out!

We powder our masks because powder means strength, potency and no product aging!

All of the vitamins and minerals in our masks are preserved naturally without the existence of moisture in the mix. This means the quality and potency of the vitamins and minerals aren’t degraded before they touch your skin, so you skin gets to reap all of the benefits!

Additionally, by not adding water to the mix we are able to preserve the products 100% naturally and who doesn’t love that?

So give it a try! Treat yourself to one of our three amazing powdered masks, you’ll love it as much as we do!




Emily Doyle
Emily Doyle

Author



Leave a comment

Comments will be approved before showing up.


Also in LIVING | WHITE AND ELM

Earth Day is Every Day at White and Elm
Earth Day is Every Day at White and Elm

by Devon Ost April 21, 2017

The White & Elm team are passionate about natural and non-toxic, plant-based skin care. We believe that no woman should have to compromise her health for her beauty. Naturally, WE focus on doing right by the environment around us and the environment of our bodies. We proudly participate in the Environmental Working Group's EWG Verified™ program.

Read More

Exfoliation: What is it and Why is it important?
Exfoliation: What is it and Why is it important?

by Devon Ost March 28, 2017 1 Comment

While you may be cleansing, moisturizing, and applying sunscreen, daily. If you’re not exfoliating, your skin isn’t as healthy as it could be. It is very important to exfoliate your face and body all year round. But after the winter, sloughing away all that dead skin seems even more necessary.

Read More

How to Find The Perfect SPF: Understanding Sun Protection Factor 101
How to Find The Perfect SPF: Understanding Sun Protection Factor 101

by Devon Ost February 22, 2017 1 Comment

For sure you need to be wearing a daily moisturizer with a minimum of an SPF 15.  You also need to look for sunscreens that are labeled Broad Spectrum because this means they have passed specific laboratory testing that shows they protect against both UVA and UVB rays.  If you plan to be in direct sun for more than a few hours, please reapply your sunscreen.  Also, if you are planning on swimming or sweating heavily opt for a Water-Proof formula as well.  It's best to avoid chemical sunscreens altogether because let's face it; we don't want the chemicals we put on our skin to end up in our blood stream. Also, because we don't yet know the impact that nanoparticles will have on our health, it's best to use mineral sunscreens that specifically use non-nano minerals.

Read More