Here's Why You Need to Switch It Up from AM to PM

February 08, 2018

We all have skin routines that we have all grown comfortable with. Many of us found the perfect routine and have remained loyal to it year after year. But did you know our skin care routines for morning and night should be different? You might be thinkinggreat, that means I’ll be spending even more money on beauty products, however, if there is anything you shouldn’t feel guilty about investing in, it’s investing in your skin. After all, you only have one. While it may be convenient to use the same products during the morning as you do at night, it’s best to shake things up a bit because everyone needs a morning and evening skincare routine.

Your skin has separate functions depending on the time of day as it is exposed to different things. When you are sleeping, the only thing your skin is exposed to is your pillowcase and whatever air is filtered throughout your home (and let’s be honest, maybe some drool too). On the contrary, during the day your skin is exposed to an infinite number of contaminants and free radicals, including dirt, makeup, airborne pollutants, and bacteria. Even mindless activities that are seemingly harmless such as talking on the phone or resting your head on your hand expose your skin to bacteria and impurities.

During the day, your skin is in an offensive mode, working hard to keep our complexion free from the numerous contaminants we encounter (think the fight scene between the Germans and the Amazons in Wonder Woman). At night, our skin is busy repairing itself by creating healthy cells, regenerating levels of collagen, and much more. The products we use at each time of day should lend itself to the skin’s functions.

Morning Routine

The basis of your AM routine should be straightforward in prepping the skin for the day’s challenges. Luckily, this routine can have as few as two simple steps. First, you’ll want to clean your face and get rid of the nighttime oil accumulation. A gentle, sulfate-free cleanser like ourFoaming Cleanser ($18) is perfect for this. Next, reach for a lightweight moisturizer to hydrate the skin and prep it for the normal wear-and-tear of the day. If you can snag a moisturizer with SPF in it, then you will be able to effectively kill two birds with one stone; otherwise, add a sunscreen to protect yourself from harmful UV rays that increase signs of aging. White and Elm’sEveryday SPF 15 is amazing because it is formulated to be a sunscreen, but the aloe vera leaf juice and sunflower seed oil add antioxidants, vitamins, minerals, and amino acids that also make this product a great moisturizer. It is possible to add more steps to this routine if you feel your skin needs it, but this is just the building blocks that should also be included in a morning regimen.

Evening Routine

After a long day’s work, your skin can be seriously stressed out and needs a little more loving. The focus of your nighttime routine should be to repair and nourish the skin. It is also important to do a deep clean. If you do your PM routine correctly, you can help your skin further repair itself and evade signs of premature aging. The four most basic steps of a nightly skincare regimen should include an effective cleanser, a nourishing serum, a restoring eye serum, and a hydrating moisturizer. Each of these products has a very specific role in the evening skincare process. When they are used cohesively, they help soften the skin and provide the nourishment the skin needs to remain radiant against the harsh conditions it faces every day.

You can use the same cleanser for nighttime as you do in the mornings; however, you will have better results if you opt for a cleanser that penetrates deep into the pores. By removing makeup and effectively cleaning out the pores, ourDeep Pore Oil Cleanser ($18) is perfect for a PM skincare routine. Nighttime is also perfect for applying an age-corrective serum. It will assist in the natural reparative process the skin goes through every night. The Antioxidant Serum ($28) is a superstar for this step. Another great product to apply at this time is an eye repairing serum. The skin around our eyes is ultra-sensitive and fragile. Thus it is highly susceptible to damage throughout the day. The pollutants and free-radicals that we encounter every day can irritate our eyes and cause them to itch, which in turn, causes us to rub and tug on the delicate skin. Plus, applying makeup causes us to potentially pull and damage this skin. Because it is very likely that this skin experiences some form of damage each day, it is important that we pamper that area every night. After you cleanse, be sure to reach for an eye repair serum that will help keep your eyes bright and beautiful. Our favorite is theRenewing Eye Serum ($18) (but we may be a bit bias). Lastly, you want to finish up your nightly routine with a heavier moisturizer than you used during the day. By making sure our skin is nice and hydrated, we get glowing supple skin that is worthy of envy. OurEveryday Moisturizer ($28) is great for the job, but if you are looking for something even more nourishing, try ourIntense Hydrating Cream ($36). The rich and creamy formula absorbs directly into your skin helping to reduce fine lines and wrinkles. This is ideal for those of us with drier skin, but even if you are prone to oily skin, this creams will still work for you as it was formulated for all skin types!

By putting these different routines into practice, your skin is going to thank you. Remember to always listen to your skin and if a product isn’t the best for you, then don’t be afraid to try something new! As always,we want you to feel your deepest beauty because it allows you to share your true self with othersand it starts simply with your skincare.


Xo~


The White and Elm Team


Leave a comment

Comments will be approved before showing up.