You know that poem, the one that begins, “I think that I shall never see a poem as lovely as a tree”? It's about the profound beauty and power in nature – a power so awesome that human endeavor pales in comparison.
That's how we feel about the natural ingredients in our products. The power of nature is the secret to White & Elm's formulations. We use plant-derived ingredients for many reasons. Yes, we love that we are benefiting farmers and caring for our planet. We really do. But we also rely on the power of the plant because it works better than lab-created chemicals. So much better, in fact, that we guarantee each product will contain 10 ingredients or less.
There is a school of thought that says organic, plant-based skin care probably isn't powerful enough to really do the job well. Poppycock, we say. Tea tree oil is just as effective at treating acne as its synthetic counterpart, Benzoyl Peroxide. And – bonus – tea tree oil maintains the skin's moisture without over drying. White Willow Bark has been shown to significantly decrease the signs of aging over a 12-week clinical study. We choose seed oils because they are so much more moisture and vitamin-rich than any other option.
You can count on nature's power. That's all you need.