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Beauty As A Force For Good: Why B-CORP Matters

‘We recognized early on that the reach and impact of our operational decisions had an amplified effect on our community and the environment. We had the power to do some good in the world and it became very important for White & Elm to be socially and environmentally responsible in every possible way. Becoming a B-Corp was a natural fit for us. We are excited to join the B-Corp community and will continue to impact the Indie Beauty space in a positive way.’

Sherelle Reed, Founder and CEO


Since the beginning, the White & Elm team has carried an immense passion for natural and non-toxic, plant-based skincare. Naturally, we wanted to create products that not only focus on sustaining the environment around us, but also the environment of our bodies. We are proud participants in the Environmental Working Group's EWG Verified program and we are incredibly proud to announce that White & Elm, LLC has become a Certified B Corporation. By using the power of business to help solve social and environmental problems, Certified B Corps are companies that want to join in the vision of not just competing to be the best in the world but to be the best for the world. We join the rapidly growing community of more than 2,100 companies from 130 industries, across 50 countries with one unifying goal: to redefine success in business.


We are inspired by the B Corp movement that astoundingly proves the achievable harmony of business interests with social and environmental responsibility. White & Elm has organically engaged in conscientious practices such as creating products that are vegan and cruelty-free and using packaging that is eco-conscious.


By becoming B Corp certified, White & Elm strengthened its belief that business has a higher social purpose than simply generating profit. The B Corp assessment gave us a framework that allowed us to ensure we are meeting the highest standards of verified social and environmental performance, public transparency, and legal accountability.